Restoring Saudi Visitor Flow:
The American Stake
by Tanya Hsu and Hassan Elkhalil, Esq.
Forecasts and quantitative analysis provided by Grant F. Smith
Executive Summary
Before September 11, 2001, U.S.
Consular Corps visa processes in many countries functioned with
inadequate oversight and lax quality control. Some DS-156 forms submitted by the 15 hijackers to Consular
Officers in Saudi Arabia were illegible and incomplete.
However, visas were granted without interviews or
background checks. We
can now say with certainty that U.S. visa procedures failed
Americans on at least 15 separate occasions in Saudi Arabia.
Fortunately, new procedures
overseen by the Department of Homeland Security present more
rigorous and thorough procedures, which protect both U.S. and
Saudi security interests. Visa
procedures that function efficiently and effectively have
immense consequences for the United States and Saudi Arabia.
If new procedures turn away desirable Saudi visitors, U.S.
education, business travel and tourism industries could easily
lose an estimated $4.7 billion in travel revenue over the next
decade. More
importantly, if the United States does not proactively
communicate that America is still open to Saudi business;
long-term social, cultural and indirect benefits from economic
bonds woven into the U.S.-Saudi relationship could unravel and
fray.
U.S. Visas for Terrorists,
Wherein lies the Blame?
During testimony to the
9/11 Commission on March 24, 2004, former counterterrorism
expert Richard Clarke introduced his testimony with a stunning
apology:
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"To
them who are here in the room, to those who are watching
on television, your government failed you, those entrusted
with protecting you failed you and I failed you. We tried
hard, but that doesn't matter because we failed.
"And for that failure, I would ask -- once all the
facts are out -- for your understanding and for your
forgiveness." |
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Richard Clarke’s blanket
apology cannot cover U.S. Consular Corps officers stationed in
Saudi Arabia. Procedures
for processing student and tourist visas for 15 of the 9/11
hijackers were ignored or not followed prior to visas being
granted. Images of
the DS-156 forms submitted by the hijackers (published in the
magazine National Review) reveal scribbled and incomplete
documents no conscientious American bureaucrat in any organ of
government should have accepted.
No clarifications on the data were sought by U.S.
Consular Officers, and no personal follow up interviews were
ever conducted. It
has become clear that unlike Richard Clarke, U.S. Consular
Officers were not "trying hard."
Their lack of attention to procedures and quality control
meant they were destined to fail at some point in time.
| For Americans and Saudis, the
repercussion of this failure continues to reverberate.
The attacks provided an opening for a multitude of actors
already poised and waiting to spin 9/11 toward terminating U.S.-Saudi
relations, intercultural exchanges, trade and travel.
A new industry of Saudi bashing books and hate radio
programs is one 9/11 social and market legacy.
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..A new industry of Saudi
bashing books and hate
radio
programs is one
9/11 social and market
legacy.. |
On the visa front, a multitude
of restrictive new visa procedures, rigorously and sometimes
painfully enforced, have now replaced the largely ignored
original procedures. Friction
from new restrictions may have actually deterred otherwise eager
visitors from entering the United States.
Likewise, lingering concerns about the air travel in
general and the safety of Saudi travel in the United States has
caused a decline in Saudi visits to the United States.
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Exhibit
#1 Saudi
Visitors to the United States during Selected Years
(Source: U.S.
Citizenship and Immigration Services and IRmep 2004) |

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The 9/11 Visa Fallout
Striking the right balance
between enforced visa application processes and efficiently
approving the visits of the vast majority of Saudi Arabian
citizens, who pose no threat to the United States, has been a
challenge. After
9/11, the U.S. State Department announced a new extended visa
waiting period. It
states that all men between the ages of 16 and 45 from countries
with large Arab and Muslim populations will be subject to a
longer waiting period on nonimmigrant visa applications.
It imposed a more rigorous review of Arabs and Muslim men
specifically, and the Saudis in particular. New visa procedures
are now applied to applicants who cannot meet the nonimmigrant
intent requirements as well as to all Saudi males.
As a result, many legitimate Saudi businessmen and the
much larger share of Saudi visitors, who are students and
tourists, have been forced to alter, and in some cases,
partially cancel their plans to come to the United States. (See
exhibit #2)
Exhibit
#2 2002 Saudi Visitors by Category
(Source: U.S.
Citizenship and Immigration Services and IRmep 2004) |

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New procedures, as one official
put it, created "a substantial fall-off" of Saudi
visitors to the United States.
It is even more certain the new perceptual barriers that
delay or prevent Saudis from coming into the United States are
harmful to the long-term interests of the Unites States. Long lines at the U.S. Embassy in Saudi Arabia, waiting four
to six weeks to obtain a visa, personal slights and ill
treatment at U.S. airports, and safety concerns directly
undermine ongoing trade, bilateral finance and cultural
exchanges. However
inconvenient this is for the Saudis, Americans interested in
revitalizing longstanding service export relationships are also
highly concerned.
The Economic Impact of
U.S.-Saudi Visa Policy
In 2004, 124,000 U.S. service
and manufacturing jobs are directly related to U.S.-Saudi trade.
The IRmep forecasts that the worst case loss in travel
related services, education and tourism revenue (excluding
airfare or special expenditures such as healthcare visits) could
reach U.S. $4.7 billion between 2002-2011.
This scenario assumes that Saudi visits are not
rejuvenated by new outreach programs.
(See exhibit 3)
Exhibit
#3 2002-2011 Worst Case Scenario Lost Saudi Travel Revenue
(Source: IRmep 2004) |

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Temporary visitors from Saudi
Arabia grew on average 2% per year in the 1980s and 1990s.
The 2002 visitor decline reversed a stable and reliable
growth trend. If
this new trend were to be reinforced by a combination of waning
demand, fear of travel in the United States and truly
restrictive permanent U.S. visa procedures, we could anticipate
a continued -11% average annual growth rate in Saudi visitors
over the next decade. This
would reduce total Saudi visits from 30 million in 2002 to 10
million by the year 2011.
Exhibit
#4 Forecast 2002-2011 Saudi Visitor Worst Case Scenario
(Source: IRmep 2004) |

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Few Americans or Saudis would
wish to enable this type of decade long "lose-lose"
trend. Some U.S.
government leaders have already rushed to assure the Saudis that
they are welcome in the United States.
The U.S. Ambassador to Saudi Arabia, Robert
Jordan, stated in November 2001 that, "he was of the view
that the U.S. visa policy on nonimmigrant and for business has
to change, that Saudi businessmen are welcome in the United
States." Additionally,
William Lash III, the U.S. Assistant Secretary of Commerce, in a
trip to Saudi Arabia in November 2001 made an appeal to Saudi
businessmen to travel to the United States.
Mr. Lash asserted that he is willing to escort Saudi
businessmen wanting to do business in the United States. This
offer, while intended to be helpful, begs the question about why
any Saudi or other international businessperson should need a
special escort to the United States. It also misses another equally important and more
numerous U.S. interest -- foreign students and tourists.
Saudi business executives
accounted for 12.6% of total visitors. Students and their families were 33.5% for temporary
visitors, though their overall numbers have dropped in U.S.
colleges and universities.
However, conditions for a recovery have improved as
universities reach out to Saudi Arabia through focused
recruitment. Universities
in this case may be illuminating the path toward success for
tourism and other American travel service industries.
In the 9/11 aftermath, many foreign students were not
sure that if they leave the United States to visit their
families for the summer, that they will be allowed to return to
resume and complete their studies.
Universities and international student associations have
worked hard to ensure that students will not find themselves in
limbo with no choice but to enroll in a new institution in a
different country. Universities
worry about declines in student body diversity. The economic benefit of efficient, effective visa processes
for students and other travelers is also clear.
Attracting and keeping a flow of these visitors
will help restore previous visitor levels and resumption of the
historic 2% annual visitor growth rate.
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Exhibit
#5 2002-2011 Forecast Saudi Visitor Recovery Scenario
(Source: IRmep 2004) |
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An
accelerated recovery and growth resumption strategy necessitates
communication campaigns targeting business and tourist visitors
in Saudi Arabia. These
types of communications, driven by private business associations
and the U.S. government, should communicate the key messages and
value propositions clearly: America wants students and
trainees back in American classrooms, executives in U.S.
boardrooms and tourists in Disneyland.
Americans already know there is no better land for
tourism and business. The
challenge is to communicate this to the Saudis. Efficient and effective visa processes and a "welcome
wagon" communications campaign is not only the right thing
to do, it would also create $5.7 billion in U.S. travel revenue
over the decade.
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Exhibit
#6 2002-2011 Forecast Travel Revenue Recovery Scenario
(Source: IRmep 2004) |
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The United States and Saudi
Arabia continue to face many global challenges. However, big challenges are effectively confronted by
broadening and amplifying the lines of communication.
Closing the door on the Saudis, or letting them think
we’ve closed the door, is not the way forward.
It is also not the American way.
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